Journalist + Audience Editor

I’m Karena — an audience strategist, reporter, avid reader and writer.

About Me

Hello! I’m a Vietnamese American journalist from California. I’m an audience engagement editor at The Associated Press, where I develop audience strategies that resonate.

Previously, I was a news verification reporter at the AP, where I reported on viral misinformation. In the past, I’ve worked at TIME Magazine and the Pulitzer Center on Crisis Reporting.

I use my experience as a reporter and digital strategist to identify angles audiences are searching for, especially during breaking news.